They're companies like ARC Energy, which I just visited before I came here. it's a terrific -- (applause) -- there you go. A little booster. (Laughter.) However, decisions should not be based on emotions, but logic. Logos means to persuade with reasoning, or supporting an argument with facts, examples and comparisons. Obama, as with politicians as a whole, offered numerous logical reasons for supporting him. "Now, small businesses like ARC Energy have created roughly 65% of all new jobs over the past decade and a half…. That's why I've already proposed a new tax credit for more than 1 million small businesses that hire new workers or raise wages -- and a tax incentive for all businesses…" Other examples were included throughout the speech, "As some of you might remember, last February, we passed the Recovery Act, which had three parts. One-third was tax relief for small businesses and for 95 of you, 95% of working families."

At the end of his speech, Obama combines all three of these criteria, like the...

I told you about him, I told you about the company (Ethos). Now, Kedar founded ARC, but he also, years before, co-founded a company called GT Solar with just $1,000. It now has 343 employees, hundreds of millions ofdollars in revenue (logos)…. But his approach has been "we" -- not about benefiting just himself, but lifting his employees too, and his community. We need that kind of spirit" (pathos). Whether or not the Obama administration will be able to resolve the economic problems is not known. Regardless, his speeches will use all rhetoric methods possible to persuade the public that the administration is heading in the right direction.
References Cited

Boston Globe (February 2, 2010). Text of Obama's speech in New Hampshire. Retrieved from website March 4, 2010 http://www.boston.com/news/local/new_hampshire/articles/2010/02/02/020210Obama_remarks/?page=1